Founders

Ian Hannigan

Ian Hannigan is the Chief Executive Officer of FORMATION. He leads the company’s long-term vision and product management.

Ian co-founded FORMATION in 2020 as his second startup. Previously he successfully founded Fluidui.com which turned 10 years old in 2020 and continues to serve millions of designers worldwide.

Ian has 20+ years of experience as a product designer and manager for digital tools. He, as a consultant, helped amongst others many DAX 30 companies as well as startups in his role as a Mentor for TechStars to build better solutions.

Ian is originally from Ireland and moved to Berlin in 2012. His educational background is in Industrial and Product Design.

Philipp Stelzer

Philipp Stelzer is the Chief Sales Officer at FORMATION. He leads the company’s sales and marketing efforts. 

Philipp co-founded FORMATION in 2020 as his fourth startup. Previously he established companies in the Netherlands, Australia and Germany. 

Philipp also gained experience as Head of Sales and Marketing at the Berlin based startup 3YOURMIND and helped to scale the team from 4 to 70+ people within 3 years. He learned entrepreneurship at MIT and participated in various accelerator programs.  

Philipp is originally from Leverkusen, Germany. He holds a masters degree in International Business from Maastricht University. 

Jan Lachenmayer

Jan Lachenmayer is the Business Development Manager at FORMATION. He leads the company’s development in new business sectors.

Jan co-founded FORMATION in 2020 as his second startup. Previously he started Mesh:ine, a Berlin based company working on location based technologies. 

Jan also consulted DAX-listed companies, led EU- and Government-funded research projects, advised high-level political decision-makers and organised major cultural events around the world.

 Jan is originally from southern Germany and holds his masters degree in Political Science from the University in Stuttgart. 

Etienne Hanser

Etienne Hanser is the Chief Technology Officer at FORMATION. He leads the company’s technical development.

Etienne co-founded FORMATION in 2020 as his second startup. Previously he started his company Crowders in Berlin, Germany. 

Etienne has 6+ years of experience developing and consulting on B2B IT solutions and large scale integration projects. He is a self-taught developer with a great passion for his field and loves to work with cutting edge technologies.

 Etienne grew up in France and moved to Berlin, Germany initially for his studies.