Our Company: FORMATION

You cannot use an old map to explore a new world.
Albert Einstein


Frontline workers are often overlooked when it comes to digital innovation.
We aim to help them do a great job.


We respect the workers‘ needs as well as the increasing digitization of workplaces to deliver digital tools that help frontline workers succeed in their jobs.


We build an Interactive Map as a digital productivity tool for frontline workers.

Our story

FORMATION started as an idea long before the company was founded. Our founders began initial discussions about the concept of interactive maps for large company environments back in 2016. As the idea matured, Ian Hannigan’s team began to grow and initial surveys were conducted with potential customers.

But it wasn’t until 2019 that the technologies and markets seemed ripe for the idea. And so it was only now that the founders decided to implement the idea.

In 2020, FORMATION was formally founded with headquarters in Berlin, Germany. That same year, the team participated in the Bosch Startup Harbour Program and won the Smart City Award from the city of Berlin.

In 2021, FORMATION became part of Deutsche Telekom‘s TechBoost Program and started working with SIEMENS Digital Industries in the REACH Incubator.


Our values

We never compromise TRUST
We have valuable IMPACT
We push TECH to the EDGE
We form PARTNERSHIPS on all levels
We DELIGHT customers

Our team

We are proud to say that we have a very dedicated team that works hard to achieve their goals, but also does not forget to celebrate its victories.

As FORMATION did not take on investment during its early days, our founders but especially many of our first colleagues went more than just the extra mile to make the company into what it is today. This way we were able to shape FORMATION into the company we wanted to work for as a team.

Today we are a team of 10 experts working in Berlin.

Meet our management team on LinkedIn:

Ian Hannigan - CEO

Philipp Stelzer - CSO

Jan Lachenmayer - CCO

Jilles van Gurp - CTO FORMATION

Jilles van Gurp - CTO

Our partners & memberships

We are proud to be working side by side with excellent companies and organizations:

Telekom TechBoost Program
Bitkom GetStarted IT Association Germany
Siemens Digital Industries Logo
Virtual Twins Logo
Get started with your interactive map today!