You cannot use an old map to explore a new world.

– Albert Einstein

You cannot use an old map to explore a new world.

– Albert Einstein

Get to know our history.

FORMATION started as an idea long before the company was founded. Our founders began initial discussions about the concept of interactive maps for large company environments back in 2016. As the idea matured, Ian Hannigan’s team began to grow and initial surveys were conducted with potential customers.

But it wasn’t until 2019 that the technologies and markets seemed ripe for the idea. And so it was only now that the founders decided to implement the idea.
In 2020, FORMATION was formally founded with headquarters in Berlin, Germany. That same year, the team participated in the Bosch Startup Harbour Program and won the Smart City Award from the city of Berlin.

In 2021, FORMATION became part of Deutsche Telekom‘s TechBoost Program, started working with SIEMENS Digital Industries in the REACH Incubator and was accepted for the up2b Product Booster program. 

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Our Values

We never compromise trust

We have valuable impact

We push TECH to the edge

We form partnerships on all levels

We delight customers

We challenge ourselves constantly

Our Values

We never compromise trust

We have valuable impact

We push TECH to the edge

We form partnerships on all levels

We delight customers

We challenge ourselves constantly

Our Team

We are proud to say that we have a very dedicated team that works hard to achieve their goals, but also does not forget to celebrate its victories.
As FORMATION did not take on investment during its early days, our founders but especially many of our first colleagues went more than just the extra mile to make the company into what it is today. This way we were able to shape FORMATION into the company we wanted to work for as a team.
Today we are a team of 10 experts working in Berlin.

Ian Hannigan

Ian Hannigan

CEO & CO-FOUNDER

About Ian

Ian Hannigan is the Chief Executive Officer of FORMATION. He leads the company’s long-term vision and product management.
Prior to FORMATION he successfully founded Fluidui.com which turned 10 years old in 2020 and continues to serve millions of designers worldwide.
Ian has 20+ years of experience as a product designer and manager for digital tools. He, as a consultant, helped amongst others many DAX 30 companies as well as startups in his role as a Mentor for TechStars to build better solutions.
Ian is originally from Ireland and moved to Berlin in 2012. His educational background is in Industrial and Product Design.

Jan Lachenmayer

Jan Lachenmayer

COO & CO-FOUNDER

About Jan

Jan Lachenmayer is the Chief Commercial Officer at FORMATION. He leads the company’s development in new business sectors.
Jan co-founded FORMATION in 2020 as his second startup. Previously he started Mesh:ine, a Berlin based company working on location based technologies.
Jan also consulted DAX-listed companies, led EU- and Government-funded research projects, advised high-level political decision-makers and organised major cultural events around the world.
Jan holds his masters degree in Political Science from the University in Stuttgart.

Philipp Stelzer

Philipp Stelzer

CSO & CO-FOUNDER

About Philipp

Philipp Stelzer is the Chief Sales Officer at FORMATION. He leads the company’s sales and marketing efforts.
Philipp co-founded FORMATION in 2020 as his fourth startup. Previously he grew companies in the Netherlands, Australia and Germany.
Philipp also gained experience as Head of Sales and Marketing at the Berlin based startup 3YOURMIND and helped to scale the team from 4 to 70+ people within 3 years. He learned entrepreneurship at MIT and participated in various accelerator programs.
Philipp holds a masters degree in International Business from Maastricht University.

Jilles van Gurp

Jilles van Gurp

CTO

About Jilles

Jilles van Gurp is the Chief Technology Officer at FORMATION. He is responsible for the development of our solution.
Jilles has a track record of about 20 years working with location technology – starting at NOKIA research where he worked on early day indoor positioning. Jilles also founded a location & search related startup in Berlin. Prior to joining FORMATION he worked as CTO for Inbot and consulted companies such as SoundCloud and is an active mentor for young startup at TechStars Berlin.
Jilles holds his Ph. D. in Computer Science from the University of Groningen.